Simply Straight Gold is the perfect solution to the worry of heat damage from flat straightening irons, and the hassle of taking a straightener and a brush wherever you go.
Keeping your hair styled and straight can feel like a full time job. But avoiding losing that perfect look when you need it most means carrying a straightener and a brush with you for touch-ups and last minute styling.
Simply Straight Gold, with its extra-long cable and Tourmaline-coated ceramic base is the ideal solution. Tourmaline is a mineral that aids in the hair smoothing process, by emitting negative ions that counteract the positive ions present in dry or damaged hair. This results in smooth, shiny hair. Tourmaline even helps to seal moisture into your hair and counteracts frizz. Combining this incredible ceramic coated styling brush with the straightening effect of safe, controlled heat means your hair will always be exactly as you want it. And, unlike the harsh ‘ironing’ effect of traditional flat straighteners, the open face of Simply Straight Gold won’t damage or burn your hair and there’s no need for chemicals or moisturizers.
With a safety cut off function and a display that tells you the precise temperature, from a cool setting for softening kinks and waves, up to a high 185°C for hard-to-control thick hair, you can style and straighten with confidence. And because it’s two applications in one, the compact design and extra-long cable means you can take it with you and top-up your look whenever you want.