Valera Professional Swiss Nano 9200 Ionic 2000 W Tourmaline Rotocord Hair Dryer Plastic Red


Since 1955, we have been producing hair care equipment. Our constant focus is the health and appearance of the hair and therefore the person’s image and wellbeing


VALERA deals exclusively with hair care appliances and therefore has a specific competence about hair that other non-specialized brands of electrical appliances cannot have. It is necessary to have a deep knowledge of hair in order to be able to create appliances that treat the hair in a healthy and careful way


Valera’s know-how has the professional world on close collaboration with the professional world of hairdressers, who are the specialists in styling and hair care. VALERA cooperates with famous stylists for the development of its appliances and participates to the most important shows of the professional hair industry, where VALERA is recognized as one of the most established brands


VALERA benefits from the solid reputation of the MADE IN SWITZERLAND claim. The SWISS CROSS, which is an internationally recognized logo, guarantees a positive appreciation of the Valera brand. Swiss image communicates values like quality, precision, reliability, competence, respect for health and environment, exclusivity. The Swiss cross therefore offers a unique positioning and brand credibility and positively influences the judgement of value and choice of consumers


VALERA manufactures all hairdryers, the new range of hair Straighteners and the manicure/pedicure appliances in Switzerland. Valera pursues its strategy not only to maintain but to extend its own production in Switzerland

For Valera, quality is the backbone of the company history and we apply the Total Quality concept not only to production but to every company sector. ISO 9001 certification, obtained in 1995, is a incentive towards constant improvement

Regarding safety, all the appliances meet EN and IEC standards as well as EU directives regarding the suppression of radio interference and EMC (electromagnetic compatibility)

Valera hairdryers meet the strictest international safety regulations and bear various marks of approval, such as “VDE Certification Marks” or “S+ Safety mark”, and the “CE

Professional & Personal VALERA hairdryers are covered for personal use by a 3 Year VALERA warranty


AC (Alternated Current) Universal Motors are collector motors which are typically used in real professional hairdryers. They produce a high air pressure and have a very long life. Thanks to their unique aerodynamic technology, the expected life of VALERA hairdryers with AC motors is approximately 2000 hours. VALERA hairdryers with AC motors are covered for personal use by a 5 year VALERA warranty on the motor


Ultralight DC-PRO motors are a new generation of direct current motors. Thanks to the exclusive ventilation technology of VALERA professional hairdryers, DC-PRO motors produce a very high air pressure, very similar to the classic but heavier AC motors. This allows the use of thin professional styling nozzles. The expected average life of this motor is approximately 1200 hours


VALERA uses exclusively SECURITY ripple wire heating elements. The shape of the electric filament is directly formed on the mica card bearing. He assembling process is fully automatic in order to ensure an excellent stability. This superior type of heating element allows higher quality and safety, more constant distribution of the temperature of the air flow and ensures a longer life if compared with common spiral wire heating elements


VALERA’S development is committed to respect the environment. All the Swiss Made VALERA products show ecological features:

they are made with 95% recyclable materials

they allow energy saving regulations

they do not contain hazardous materials (RoHS and REACH Regulations)

VALERA is a Member of the Swiss Waste Disposal Foundation SENS. In its factory, VALERA only uses power from renewable energy sources, mainly from hydroelectric power stations


Negatively electrically charged ions are particles which help to purify the air. In nature they can be found in abundance after a thunder storm, when the air is purer. VALERA appliances with IONIC function have a generator that produces millions of negative ions which help the hair maintain its proper hydration. Improved hydration favours the hair conditioning, has regenerating effect and makes hair sifter and easier to comb. Negatively charged ions also help to reduce static electricity of hair, the so-called “fly away” effect and unwanted frizzles


Tourmaline is a mineral with unique electric properties. VALERA appliances with TOURMALINE IONIC TECHNOLOGY have tourmaline coated components. When exposed to high temperatures, they are electrostatically charged and produce ions naturally. In VALERA appliances with ions generator and additional “Tourmaline Ionic Technology”, tourmaline amplifies the negative ion generation


The VALERA hairdryers marked SANITIZED use the antibacterial properties of silver in the form of NanoSilver dust, created with Nano Technology. The NanoSilver dust is found in the hairdryers’ plastic body. The antibacterial and self-sanitizing action of the SANITIZED marked hairdryers is certified by independent laboratories. It is especially useful where many different people use the hairdryers


The brand COLOURCARE distinguishes VALERA appliances which are specially suited to coloured hair. Coloured hair is very sensitive to high temperatures and tends to dry out easily, causing it to fade and lose its sheen

VALERA appliances bearing the COLOURCARE brand prevent loss of colour, shine and natural moisture and maintain the hair’s vitality and health for longer, thanks to 3 keys features

Production of NEGATIVE IONS by mean of ions generators and/or Tourmaline Natural Ionic Technology which help the hair to maintain its proper hydration

NO STRESS – Top performance at even lower temperatures, especially 1) in hairdryers, thanks to a faster air flow which allows for rapid drying at cooler temperatures 2) in hair Straighteners, the ceramic coating enables hair to glide easily and smoothly over the plates, ensuring even and controlled heat distribution

Easy to use TEMPERATURE MANAGEMENT for personalised and precise temperature regulation


Professional hairdryers with ROTOCORD, the cord that swivels round for tangle free use

ROTOCORD is the first tangle prevention device to be integrated into the power cords of professional hairdryers. ROTOCORD is the ultimate solution for the complete elimination of the knots which often form in the power cords of hairdryers. ROTOCORD is a safe, VDE tested, super-light and patented device

ROTOCORD is made in Switzerland

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